Parisian Trunkmaker and accessory brand Goyard brings an exclusive short visual that honours the craftsmanship and history of the brand.
Directed by Samuel Rixon & Raphaël Hache, the short film tells the story of a young woman having a meeting on Rue Saint Honore, at the Goyard flagship store to pick up her latest custom trunk piece.
Since its doors first opened in 1853, Goyard has been a favourite with celebrities, and many illustrious artists, captains of industry, heads of state or royals have sported its creations. The names of the leading personalities of the 19th and 20th century are to be found in Goyard’s filing cabinet, which keeps track of each and every order placed by customers through a system of nominal index cards.
Upon reading the files, one may daydream easily about the extraordinary and not so unlikely encounters that could have taken place at 233, rue Saint-Honore: Pablo Picasso and Sacha Guitry, the Maharadjah of Kapurthala and Jacques Cartier, the Agnellis and the Rockefellers, the Romanovs and the Grimaldis, Barbara Hutton, Mrs Pompidou and the Princess Aga Khan, Coco Chanel and Jeanne Lanvin, Romy Schneider and Sarah Bernhardt, Edith Piaf and Arthur Rubinstein, Cristobal Balenciaga and Karl Lagerfeld¦
The latter, whose account was open in 1972, is highly emblematic of Goyard’s unique ability to build long-term relationships with its clientele, whether they are famous or anonymous. It is not uncommon for Goyard customers to have accounts active for decades: the Duke and Duchess of Windsor opened theirs in 1939, and it was closed only after the demise of the Duchess in 1986.
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