Lugano lies in a bay on the northern side of Lake Lugano, surrounded by numerous mountains offering splendid viewpoints. The traffic-free historic town centre, the numerous buildings in Italianate Lombardy style, the exclusive museums, the mountains, lake and a packed calendar of events all invite visitors to see the sights, soak up the atmosphere – and enjoy “dolce far niente”. The town centre with its Mediterranean-style squares and arcades, and numerous parks with sub-tropical plants such as the Parco Civico on the shores of the lake invite you to laze around, enjoying the atmosphere.
In Lugano there are all kinds of shops and department stores in which you can find almost anything.
Via Nassa is one of Lugano’s historical streets – its particular and sophisticated shops will accompany you in your shopping. Under the 270 meter long, ancient city porticoes on the lakeshore, there are many different kinds of shops: jewellery, clothing, gastronomy and antique shops are just some of the many, without forgetting a few department stores as well. Via Nassa, Lugano’s number one shopping destination, accompanies you during your shopping outings with its elegant and sophisticated atmosphere.
Via Nassa offers a fantastic range of shops from famous fashion designers’ boutiques to delicatessens and bakeries. Some of the luxury brands you can find here are Hermes, Versace, Gucci, Issey Miyake, Armani, Louis Vuitton, Cartier and Bulgari.
For Luxury Watches and Jewelry, the most important are Bucherer and Les Ambassadeurs.
It prides itself on its unique choice of some of the most exclusive watch and jewellery brands from around the world combined with a high level of expertise among their employees.
Here is a selection of the featured brands at LES AMBASSADEURS: Audemars Piguet, Breguet, Blancpain, Breitling, Cartier, Girard-Perregaux, Greubel Forsey, IWC, Urwerk, Ulysee Nardin and Jaeger LeCoultre.
Shopping at Bucherer with it’s famous Rolex collection is as logical an extension of any stroll through the city’s shady lanes as is sipping a cappuccino in a small sidewalk café.
Carl-Friedrich Bucherer opened his first watch store in 1888 in Lucerne and laid the foundation for a successful family business which has extended to a 3rd generation. Today, Bucherer is one of the leading watch and jewellery retailers in Switzerland with over 1100 employees.
As watch and jewellery specialists, Bucherer stocks exclusive world-class brand names such as Rolex, Carl F. Bucherer, Chopard, Piaget, IWC, Audemars Piguet, Girard-Perregaux, TAG Heuer, Tudor, Baume & Mercier, Longines, Rado, Hublot and Gucci
VIP LUXURY SERVICE CLUB 