Net-A-Porter has today confirmed its acquisition of a Chinese high-fashion online mall Shouke, which was co-founded by Adrienne Ma, daughter of the founder of the multi-brand retailer, the Joyce Group.
Another player in the fast-evolving Chinese luxury e-commerce market.
The acquisition marks the beginning of Net-A-Porter’s emergence into the Chinese luxury market with a multiphase launch of its websites.
The Chinese Outnet site will, like its international cousin, offer seasonal discounts on fashion items from over a hundreds brands such as Alexander McQueen, Burberry, and Jil Sander. But it’s not just women who’ll get something from this, as the UK firm’s menswear division, Mr. Porter, will be heading to CHINA as well.
A Hong Kong distribution center is being planned and will be ready for 2013, serving the new Chinese site as well as its expanding operations in the region.
In today’s announcement, Net-A-Porter Group CEO, Mark Sebba, said that the “Asia-Pacific market is one of the Group’s core markets” and it could offer its new potential customers in the region unrivaled customer service. He added that the new distribution centre will mean deliveries within 24-hours.
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